（双语新闻）苹果手表Q2销量大幅下滑55%

青岛希尼尔翻译公司（www.sinosenior.com.cn）整理发布2016-07-26

希尼尔翻译公司（www.sinosenior.com.cn）2016年7月26日了解到：A new report from market intelligence firm IDC shows Apple Watch sales have dropped 55% since the product was launched in early 2015.

市场调研机构IDC发布的一份最新报告显示，自苹果手表于2015年初上市以来，销量大量下滑了55%。

The watch debuted to a backlog of orders and 3.6 million units were shipped in its first three months on the market. But sales plummeted to just 1.6 million in the latest quarter, according to IDC. That’s in spite of a price discount.

2015年初，苹果手表上市的前三个月销量就达360万只。然而，今年Q2的销量直线下降，仅为160万只——尽管价格已经打了折扣。

Apple it set to deliver an updated operating system for its smartwatch this fall -- called watch OS 3 -- which promises new features and improved performance. It’s widely expected to also introduce a redesigned "Apple Watch 2" in the autumn.

今年秋季，苹果智能手表将会更新到一个叫做watch OS 3的操作系统——据称将有新的特点并改善了性能。备受期待的是，今年秋还将引入一款新设计“苹果手表2”。

"Consumers have held off on smartwatch purchases since early 2016 in anticipation of a hardware refresh," explained Jitesh Ubrani, a senior research analyst at IDC.

IDC高级分析师 Jitesh Ubrani表示，“出于对新的WatchOS系统的期待，在2016年前半段，消费者对智能手表持观望的状态。”

Meanwhile, other manufacturers are now seeing better numbers. Samsung (SSNLF), Lenovo (LNVGY) and LG Electronics grabbed larger shares of the market in the latest quarter, though their growth comes from a low base.

同时，上个季度，其他品牌比如三星、联想和LG的出货份额都有了大幅的上升，尽管他们之前的基数较低。

Ramon Llamas, IDC’s research manager for wearables, forecasts the smartwatch market will return to growth next year as firms introduce new applications and cellphone-connected features.

IDC可穿戴设备研究主管Ramon Llamas表示，随着新的应用以及手机连接性能的发布，智能手表的需求将在下一年回暖。

Apple was relatively slow to introduce a smartwatch as other firms piled into the sector. But the Apple Watch grabbed a lion’s share of the market immediately after its launch.The Apple Watch was the company’s first new device category since Tim Cook took over as CEO.

相比其他公司大量涌入智能手表行业，苹果公司引入智能手表的步伐相对较慢。然而，在其发布智能手表产品后，仍快速成为这个市场的超级霸主。苹果手表是自 Tim Cook接任CEO后发布的第一款产品。

Apple (AAPL, Tech30) does not break out separate sales figures for its Apple Watch and did not respond to requests for comment on the IDC report.

苹果公司并未发布苹果智能手表的销售数据，也未对IDC的报告作出回应。
来源:CNN